Shine Bright – Inside Europe’s Nail Care Boom

Our latest visual report series explores the dazzling rise of Europe’s nail beauty market. From glossy trends to DIY dominance, these four data-driven posters uncover what’s driving growth and style across the region.

Strong and Steady: Market Growth & Functional Demand

Europe’s nail market is glowing with opportunity. Revenue is set to grow from $6.99B in 2025 to $10.53B by 2030, at a 8.6% CAGR. What are shoppers looking for? “Strong” formulas lead functional keywords (15.8%), followed by quick-dry, safe, and kit-ready solutions. This poster breaks down the keywords driving product innovation and consumer choice.

The DIY Revolution: Home Use Dominates

Who’s behind the manicures? Enthusiasts—not just technicians. 63%​ of nail products are used at home, compared to 31%​ in salons. Popular kit sizes like 12-piece sets (25.8%)​ reflect consumers’ desire for variety and value, highlighting a booming DIY culture that’s reshaping the nail industry.

Style Diversity: From Glitter to Nude

Nail art is more varied than ever. Glossy/glitter styles lead at 36.2%, followed by nude tones (27.8%), pearl finishes (15.1%), and cute, dreamy designs (12.4%). This poster illustrates how personalization and creativity are fueling style diversification across Europe.